How HNW Investors Can Compete with Deep-Pocketed Foreign and Institutional Players

November 6, 2017, National Real Estate Investor: As foreign and institutional investors jockey for U.S. commercial real estate assets, experts offer this guidance to high-net-worth (HNW) investors and family offices that might be feeling a bit like bystanders: be a contrarian.

Taking that advice to heart, many HNW investors and family offices are hunting for assets in secondary and tertiary markets, rather than in super-competitive “gateway” cities.

That’s particularly true for multifamily properties. Since foreign and institutional investors are chasing after any multifamily asset “with good credit and that’s bright and shiny,” New Jersey-based real estate financier Billy Procida advises HNW investors and family offices to pursue “smaller scratch-and-dent deals” below $10 million that will require some TLC—in other words, value-add properties.

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